Jay Shen, CEO of Transreport, reveals how the company’s Passenger Assistance app not only offers greater comfort to
disabled and older passengers, but also automates and streamlines resource management.
Tell us about Transreport.
We are a UK-based leader in accessibility tech, aiming to enhance the travel experience with innovative solutions. Our
flagship product, Passenger Assistance – which was a finalist at this year’s Apple Design Awards for its inclusive
design – simplifies the travel booking process for disabled and older passengers, offering them greater comfort,
confidence and autonomy.
Through our innovative tech, we provide transportation operators the capacity to automate manual tasks, streamline
operations and enhance resource management, resulting in improved cost-effectiveness and efficiency. Our technology
provides invaluable insights into passenger requirements, enabling operators to continually improve service delivery.
By partnering with us, transport operators will gain a competitive advantage in an ever-evolving market. Our
comprehensive approach empowers operators to exceed customer expectations, foster brand loyalty and maximize their full
Together, we can break down barriers and transform travel into an accessible and enriching experience for all, placing a
strong emphasis on providing a consistent and superior passenger experience.
How does Passenger Assistance support the industry?
We are fundamentally transforming the way airports and airlines operate, by ensuring smooth travel experiences while
optimizing efficiency and profit. Our technology addresses the unique requirements of airports, airlines and passengers,
and serves as a valuable asset, by integrating service delivery elements to enhance customer satisfaction, streamline
operational processes and increase profitability. It’s specifically designed to assist airports in complying with the
CAA’s framework, thereby ensuring consistent service quality standards. With Transreport’s advanced tech, key
performance metrics can not only be monitored but also robustly reported and frequently reviewed. Our app is a
comprehensive solution that can ensure airports remain fully compliant and improve the overall passenger experience
through the airport.
Our Passenger Assistance app supports the aviation industry by leveraging tech to simplify the customer journey, promote
accessibility and optimize operational efficiency. By bridging the gap between passengers, airports and airlines, the
app strengthens the relationship between these stakeholders and contributes to a smoother and more enjoyable travel
experience for all.
What are the key trends shaping the sector at the moment?
The first is the aging population. This is an interesting trend that has emerged as highlighted by the CAA airport
accessibility report – despite fewer travelers, the ratio of those requesting assistance has risen significantly. This
aligns with a broader demographic trend identified by the World Health Organization, suggesting that by 2050, the global
population of individuals over 60 will double to 2.1 billion. As this demographic grows, so does the expectation for
more accessible, straightforward and inclusive services. Recognizing and addressing these evolving needs will be
instrumental in shaping the future of the industry and ensuring it remains responsive and adaptable to the changing
demands of its customer base.
Second, the industry is currently experiencing a digital transformation wave, using technology to boost efficiency and
enhance customer experience. As the industry aims for complete digitalization, airline and airport leaders are
spearheading digital initiatives to maintain their competitive edge to enhance agility and flexibility, and innovative
digital transformation remains a priority.
What is Transreport working on?
We are currently focusing on global expansion with a vision to provide assisted travel that is comprehensive,
end-to-end, multimodal. As we have already made significant strides in the rail sector, we’re now branching out into new
territories, including Japan’s rail industry and the broader aviation sector. This expansion is both needed and
innovative, addressing a key challenge within the transportation industry: ensuring accessibility and ease of travel for
passengers that are disabled and older across different modes of transportation.
What sets this project apart is its holistic approach. Our technology doesn’t merely focus on a single mode of
transportation. Instead, it interconnects various systems, so it can creating a streamlined and efficient process where
users can request and receive assistance.
Furthermore, by ensuring full compliance with regulatory standards and optimizing resource use, the solution also
benefits transportation operators, who can be sure to provide a high-quality and inclusive service. This global
expansion signifies our commitment to improving accessibility and inclusivity in transportation on an international