The intersection between the aviation industry and the technology sector is more prominent than ever, with an estimated 64% of airlines projected to increase their investment in technology in 2024.
At Transreport, our expansion into aviation continues, with the integration of our Passenger Assistance technology set to transform the air travel experience for millions of Disabled and older passengers worldwide.
In this thought leadership post, we explore the power of partnerships and why it is vital for the aviation sector to partner with technology companies like Transreport, to propel industry progress.
Transcend Targets through Technology
The international air travel market has experienced significant growth and recovery since the Covid-19 pandemic, with the market growing by just under 37% between 2022 and 2023.
With many people resuming air travel for both business and leisure, airports and airlines are addressing increasing demand for services. This demand exists in tandem with high air traffic targets.
For example, Dubai International Airport expects to welcome a staggering 91 million passengers in 2024, with the International Air Transport Association (IATA) predicting 4.7 billion global air travel passengers.
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As the aviation industry addresses these challenges, customer satisfaction (CSAT) is an essential measurement of success.
66% more Disabled people have travelled by plane since 2010 but research from The UK Civil Aviation Authority suggests CSAT among Disabled passengers decreased by 8% between 2019 and 2023.
Equity of experience for Disabled passengers is a fundamental right and the industry is taking strides to make air travel more accessible – with research from the FAAC highlighting Disabled passengers, or passengers with reduced mobility (PRM), a term traditionally used in the industry, as the fastest-growing aviation passenger group.
The data underlines that prioritising accessibility and inclusion initiatives makes strong business sense.
So how can the industry ensure inclusive air travel experiences for Disabled passengers?
And what role does technology play in empowering airports and airlines to meet and exceed targets?
Innovation Partners Propel Inclusion Initiatives
World Health Organisation state that 16% of the global population is Disabled. However, a 2023 survey by The Century Foundation revealed 70% of Disabled passengers chose not to travel by air due to accessibility issues.
Significant progress is already being made within the aviation industry to improve accessibility for Disabled passengers. Airports and airlines are increasingly investing in technology solutions to advance such initiatives.
“Transreport sees this reflected in our daily interactions with transport partners, individuals and organisations, who are already driving change to create richer travel experiences for Disabled and older people,” comments Jay Shen, CEO & Founder of Transreport.
Jay adds “From building in more inclusive communication delivery methods to working with technology providers like ourselves to create more choice around assistance requests.”
Innovation is instrumental for shaping more inclusive travel experiences and research emphasises collaborations between tech startups and airlines significantly boosts customer satisfaction scores on a 100-point scale.
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Startups and Scaleups Help CSAT Soar
The travel and transport industries can leverage innovation by partnering with startups and scaleups to provide optimal service to customers.
Startups and scaleups within the tech industry have a unique advantage when it comes to facilitating logistical change. This is because we can adapt quickly – reacting to what the data, industry, and end-users are telling us, to action feedback at scale.
This agility comes with a plethora of advantages for our partners, with a pivotal example being increased rates of customer satisfaction. Research indicates an approximate 20% rise in CSAT when organisations partner with tech startups.
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This increase corresponds to innovation outputs which elevate the customer experience. Such partnerships are estimated to increase innovation rates by 30% because of the greater flexibility and diversification of ideas that startups and scaleups offer.
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At Transreport
We believe that everyone should feel empowered to travel safely and with confidence. Accessible air travel is a fundamental right. The aviation industry is continuing to implement positive change to enhance accessibility.
The integration of Transreport’s Passenger Assistance technology in the aviation industry empowers staff to deliver the best possible service to all customers through streamlined assistance processes, greater transparency and increased efficiency.
The staff value of our technology has a tangible impact on air travel accessibility for Disabled and older passengers, strengthening operational efficiency so airport and airline staff can ensure access needs are met, and creating more inclusive journey experiences.
Collaboration with our partners goes beyond the introduction of our Passenger Assistance technology. We are an active strategic partner, working with our stakeholders in the aviation industry towards a shared goal of inclusive air travel for all.
Visit the following link to find out how Transreport can refine airport operations: https://shorturl.at/GExsd
